MyFinishLine — Privacy Policy

Effective Date: December 11, 2025

Operator: Fortem Group Limited

1. Introduction

MyFinishLine (“we”, “our”, “us”) is an entertainment app designed to motivate users to stay active, track workouts, and participate in virtual challenges. Main website address is myfinishline.io

This Privacy Policy explains:

  • what data we collect;
  • how we process and use it;
  • how we share it;
  • your rights and choices.

We comply with applicable privacy laws and the Strava API Agreement requirements, including the prohibition on exposing private user data to other users.

2. What Personal Data We Collect

We collect only what is necessary for our services to function.

2.1. Account and Profile Information

When you create an account or set up your profile:

  • Name or nickname
  • Email address
  • Profile photo (optional)
  • Time zone and language preferences
  • User settings

2.2. Activity Data from Connected Providers

You can link MyFinishLine with any supported data provider available in the app (e.g., Strava, Garmin, Fitbit, Apple Health, etc.).

We receive only data you explicitly authorize the provider to share, such as:

  • Distance traveled
  • Activity type (running, cycling, walking, etc.)
  • Duration
  • Number of steps (where available)
  • Other non-sensitive metrics

If location or route data is provided, we use only what is necessary for service delivery and do not retain precise private locations. We comply with provider terms including Strava API requirements.

2.3. Optional Information

Optional information you choose to provide, such as:

  • Comments or photos attached to activities
  • Feedback through support

3. How We Use Your Information

We use your personal data to:

  • deliver services and features you request (tracking, challenges, progress reports);
  • display your statistics and achievements to you;
  • personalize your experience and interface;
  • communicate with you (support, updates, account changes);
  • improve performance and fix technical issues;
  • comply with legal obligations.

We never use personal data outside the defined purposes without your explicit consent. We do not use automated profiling to make decisions about you.

4. Data Sharing and Disclosure

We do not disclose your personal data to third parties except:

  • Service providers (hosting, analytics, email delivery) acting on our behalf under confidentiality;
  • If required by law or valid legal process.

We do not share your personal or activity data with other MyFinishLine users in a way that reveals identifiable or private information, including private workout details. This includes data from Strava or other linked providers — visibility is controlled by your choices, and default privacy is preserved.

5. Data Visibility and Other Users

MyFinishLine does not publicly expose private activity details of users to other users by default.

If a user optionally chooses to share a limited portion of activity details in social contexts within the app, only non-sensitive elements (such as achievement badges or challenge position) may be visible, and{" "} <span className="font-bold">never sensitive private data</span>. Provider terms (like Strava's) prohibit any exposure of private fitness data to other users without consent.

6. Children's Privacy

We do not knowingly collect or process personal data from children under the age of 16.

If a minor uses MyFinishLine with consent, privacy settings default to restrictive and no data is used for marketing.

A parent/guardian may review their child's data or request deletion by contacting support.

7. Location and Storage of Your Data

We may store and process your data on secure cloud servers. These may be located in one or more countries to support global operations. We implement technical and organizational safeguards to protect your information from unauthorized access or loss.

8. How Long We Retain Your Data

We retain your personal information:

  • as long as your account is active;
  • as needed to provide services;
  • as required by law or business needs (e.g., tax, legal compliance).

When data retention is no longer necessary, we delete it securely.

9. Your Rights

You have rights regarding your personal information, including:

  • Access: request a copy of your data.
  • Correction: correct inaccurate data.
  • Deletion: request deletion of your account and data.
  • Portability: receive your data in a structured format.
  • Restriction: restrict processing.
  • Withdraw consent: stop consent-based processing.

To exercise your rights, contact us at access@myfinishline.io.

10. Security

We protect your data with industry-standard security measures, including encryption and secure access controls. You also must safeguard your account credentials and not share them.

11. Third-Party Services and Links

We may use third-party services (e.g., analytics). These services process data on our behalf under strict terms.

If you click external links, those sites have their own privacy policies.

12. Marketing Communications

We may send you newsletters or promotional messages if you've opted in. You can unsubscribe at any time.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in services, legal requirements, or industry standards. We will post the updated policy here and update the effective date.

14. Contact Information

If you have questions, concerns, or requests:

Email: access@myfinishline.io

Operator: Fortem Group Limited

MyFinishLine Privacy Policy